YPO
The world’s most recognized young leaders’ community for highly successful CEOs brought us on as partners for a significant evolution and modernization of their brand. Our work together increases relevance, heightens prominence and stakes out a more ownable space in an increasingly crowded competitive marketplace.
Launch video – The Leaders the World Needs Today
– Brand strategy & positioning
– Visual identity
– Verbal identity
– Website design & experience
– Brand guidelines
“We worked very closely with Operative through a total brand refresh with global implications for a 70 year old premier organization. Their team brought strategic and creative chops with attention to detail, nuance and agility. They’re a great partner and a joy to work with.”
Tony Dammicci, Chief Marketing Officer at YPO