State of Oklahoma
The state of Oklahoma initiated a complete rebrand to change perceptions, draw more tourists, business and investment, align state department identities and build renewed pride among residents. The central feature of this ambitious undertaking was the creation of a consortium of the state’s finest creative, PR, marketing, implementation, AV and web strategy practitioners. All volunteered their time to develop the work. Operative was brought on to lead the project with a fully bespoke process that included research, strategy development, and creative oversight and direction of the 100-plus team of Oklahoman professionals.
Brand launch video
Facilitation and consultation on:
– Research
– Brand platform
– Visual identity
– Messaging and tone
– Implementation
“I met the Operative team in 2018 and have since worked with them on two high profile projects. They expertly blend creativity with a proven process. It is not easy to do and the results speak for themselves.”
— C. Renzi Stone, Founder & CEO of Saxum, member of OklaX Committee