Future Skills Centre
As the labour market in Canada changes dramatically, the Future Skills Centre helps Canadians gain the skills they need to thrive. In a highly collaborative process, we balanced the needs of disparate stakeholders to create a brand identity and expression that convey a credible, optimistic story.
– Visual Identity
– Verbal identity
– Website design
– Brand guidelines
“We gave Operative an almost impossible task: come up with a graphic look and key messaging for a brand new national organization with multiple stakeholders in an embarrassingly short amount of time. But they provided us with many great options. The final choice was both original and smart. The approval by the multiple national stakeholders was pretty much unanimous, which I didn’t think was possible. In simple terms, Operative are rock stars.”
Jim Wentzell, Senior Director of Marketing, Toronto Metropolitan University, Future Skills Centre Consortium Partner