Operative is a Toronto-based brand consultancy helping clients in North America and around the world get ready and stay ready for the future. We combine deep and wide experience with a collaborative mindset to deliver outcomes of the highest calibre.

Our Principals

  • Mark Dwyer

    STRATEGY AND STORY

    Mark draws on deep experience in advertising, branding, and strategic development. Prior to forming Operative, Mark was General Manager at Interbrand Canada. As a former Creative Director of two national advertising agencies, Mark led teams and developed award-winning campaigns for a wide range of national brands.

  • Christopher Armstrong

    Christopher Armstrong

    STRATEGIC DESIGN

    With over 25 years of experience, Chris’ approach to brand design is both creative and analytical. Before forming Operative, Chris worked with Interbrand Canada serving a broad range of Canadian and global brands. A certified Registered Graphic Designer (RGD) and design educator, his work has been recognized by the Rebrand 100 Global Awards.