Case Study

Brand Revitalization

The opportunity

Evolve the YPO brand to prove its relevance for a new world while retaining the differentiating prestige of this 70-year old institution. Our task together was to define an ownable, credible market positioning, modernized brand identity and expression that convinces potential new members that YPO delivers immediate and long-term ROI

The results

A new brand promise, story, refined logo, evolved identity and expression that convince potential new members of YPO’s unique ability to help them to become the people they want to be and the leaders our world needs today

Monic Case Study YPO

“I met the Operative team in 2018 and have since worked with them on two high profile projects. They expertly blend creativity with a proven process. It is not easy to do and the results speak for themselves.”

C. Renzi Stone

Founder & CEO, Saxum

Reach Us


(416) 966-0400

Subscribe to our blog

Leave A Message