case study

YPO
Full repositioning and branding
CLIENT INDUSTRY: International Non-Profit Leadership Organization

The Opportunity

Evolve the YPO brand to prove its relevance for a new world while retaining the differentiating prestige of this 70-year old institution. Our task together was to define an ownable, credible market positioning, modernized brand identity and expression that convinces potential new members that YPO delivers immediate and long-term ROI

The Results

A new brand promise, story, refined logo, evolved identity and expression that convince potential new members of YPO’s unique ability to help them to become the people they want to be and the leaders our world needs today