case study

Oklahoma
Branding, marketing strategy and implementation
CLIENT INDUSTRY: Destination and tourism

The Opportunity

Shift perceptions of Oklahoma to reflect the genuine opportunity, surprising experiences and unique welcoming the state provides to tourists, newcomers, businesses, investors and residents.

The Results

An evolved destination brand positioning, logo, visual and verbal identity guided by Operative and developed by the state’s professional creative community. The new identity and expression capture the state’s one-of-a-kind history and promising future.
"Operative expertly blends creativity with a proven process on high profile project. It is not easy to do and the results speak for themselves."
C. Renzi Stone, Founder & CEO Saxum, State of Oklahoma Rebrand