case study

Future Skills Centre
Brand Identity and Expression
CLIENT INDUSTRY: Education, Institution, Collaborative Research

The Opportunity

Establish an identity and expression for a new, forward-thinking pan-Canadian centre for research and collaboration dedicated to preparing Canadians for employment success in a changing workforce.

The Results

An optimistic, memorable brand identity and expression that convey the consortium’s focus on engaging solutions that anticipate the emerging needs of employers and of people not currently participating fully in Canada’s changing workforce
"We gave operative an almost impossible task: come up with a graphic look and key messaging for a brand new national organization with multiple stakeholders in an embarrassingly short amount of time. But they provided us with many great options. The final choice was both original and smart. The approval by the multiple national stakeholders was pretty much unanimous, which I didn’t think was possible. In simple terms, operative and the team are rock stars."
Jim Wentzell, Senior Director of Marketing, Ryerson University