case study

AYPA Power
Brand Identity & Story
CLIENT INDUSTRY: Energy, Renewable Energy, Hybrid Energy

The Opportunity

Develop a compelling positioning, brand story and visual identity for Aypa Power, known as NRStor C&I prior to its acquisition and relaunch by Blackstone Energy Partners. Our work needed to convey leadership’s established reputation as an industry pioneer in a differentiating manner that befits a Blackstone portfolio company

The Results

A compelling brand story, logo and visual identity that powerfully stake out the brand’s unique place in its market as proven leaders redefining how the world powers its communities