The Monic Blog

by operative_

Insights and articles

Monic – a singular state of brand readiness

Three steps towards brand authenticity

Three steps towards brand authenticity

There was a time when we would talk about brand authenticity as a differentiating tactic, but we might argue that brands deemed inauthentic will soon be the exception as more and more organizations evolve because of the social justice movement that is holding us all to higher standards of behaviour. 

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We deserve a better year

We deserve a better year

It’s going to be a better year because you and I and our brands will do better this year. For all the pain and disruption and loss 2020 unleashed, we’ve learned how fundamental it is to be better to each other and put our thoughts and prayers into actions and commitments. 

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Empathy: a new era

Empathy: a new era

Empathy: How to assess your organization's level of empathy and strengthen your brand   Empathy is a concept that’s easily described: the practice of imagining, or trying to understand, how someone is feeling and what it's like to be in their situation. It’s not...

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