The Monic Blog
Insights and articles
Monic – a singular state of brand readiness
There was a time when we would talk about brand authenticity as a differentiating tactic, but we might argue that brands deemed inauthentic will soon be the exception as more and more organizations evolve because of the social justice movement that is holding us all to higher standards of behaviour.
It’s going to be a better year because you and I and our brands will do better this year. For all the pain and disruption and loss 2020 unleashed, we’ve learned how fundamental it is to be better to each other and put our thoughts and prayers into actions and commitments.
Brand readiness arms your organization with the ability to pivot on threats and act on opportunities more quickly and strategically.
Empathy: How to assess your organization's level of empathy and strengthen your brand Empathy is a concept that’s easily described: the practice of imagining, or trying to understand, how someone is feeling and what it's like to be in their situation. It’s not...
For some organizations, a role solely dedicated to Equity, Diversity and Inclusion (EDI) may not be an option. But that does not mean your organization can’t take significant and immediate steps towards becoming a fully inclusive, anti-racist organization.
The marketer’s goal is to connect with prospects and customers at moments when they are most open to influence.
Businesses and individuals who reimagine a new normal have a genuine opportunity to change things for the better for their customers.
Three powerful mindset shifts to help leaders during a crisis reframe negative thoughts to inspire their teams and create positive impact.
Acts of kindness would be perceived as altruistic and result in a stronger, more enduring emotional bond between you and your audiences.
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