For years and decades, we all came to work as Interbranders. Now that Interbrand has restructured globally, the same team of brand consultants comes to work fully Operative
No beats were skipped.
No seams appeared.
All of our brand consulting work continues smoothly, business as usual.
This is what happens when people work together as a meticulous, passionate team for such a long time.
We continue to bring the industry’s highest standards of brand knowledge, strategic thinking and creative craft to our relationships and look forward to making remarkable things together with you.
Everything is connected.
No single decision is isolated.
We consider all brand elements and stakeholders across the entire process to achieve the ideal outcome.
- Priority audiences
- Decision drivers
- Brand promise
- Brand positioning
- Brand story
- Brand personality
- Corporate social responsibility
- Experience principles
- Verbal identity
- Visual identity
- Strategic brand marketing
- Customer service
We don’t work on projects.
We collaborate with partners.
Some of the friends we’ve made along the way:
While at Interbrand, your Operative team worked with:
Operative facilitates state-wide rebrand of Oklahoma
Big news for Oklahoma and for all of us at Operative. The state recently decided to rebrand in order to create perceptions and attract more business and tourists. We were selected to facilitate and manage the project. It had to be a completely bespoke process because one of their big ideas, even before creative started, was to bring together over 100 of the state’s finest creative, PR, marketing, implementation, AV and web strategy professionals to volunteer their time and talent for this massive undertaking. It was a complex task with a simple goal: the newly-formed OklaX consortium of volunteers would create a new brand, by Oklahomans, for Oklahoma.
With our global brand consulting and project management experience, not to mention our Canadian objectivity, we were brought in to provide the unbiased facilitation needed for collaboration between professionals who regularly compete with each other. We coordinated between Lt. Governor Matt Pinnell, Secretary of Tourism and Branding for Oklahoma, and the OklaX consortium, to develop the bespoke process we needed for success.
Research was conducted to leverage insights about Oklahama, which informed a unique and compelling positioning. The OklaX team was unleashed against the creative brief and they came up with amazing, world-class creative options. It was such a tough choice for them deciding how to move forward, but they did and we couldn’t be more proud of the resulting work – by Oklahomans, for Oklahoma.
With the official launch on February 12, 2020, the new campaign has gone live and the entire state is buzzing. “The OklaX team has staked out an authentic, emotional positioning of Oklahoma as a place where people support and embrace each other … so everyone can thrive,” Lt. Gov. Matt Pinnell said during the launch. “The American Dream still lives in Oklahoma.”
Here are some sample application concepts demonstrating how OklaX intended the state identity to be implemented:
Interested in becoming an operative? Send us a paragraph from 5 different people describing you. We’ll be in touch.